Privacy Policy
Last updated: 2026
1. Introduction
London Luck Play ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit londonluckplay.com (the "Site"). We encourage you to read this policy carefully.
We are a comparison and affiliate website for online casinos. We do not operate gambling services ourselves. By using our Site, you consent to the practices described in this policy. If you do not agree, please do not use our Site.
2. Information We Collect
We may collect the following types of information:
(a) Information you provide: When you contact us via email or any contact form, we may collect your name, email address, and the content of your message. We do not require you to create an account or log in to browse our Site.
(b) Technical data: Automatically collected when you visit, including IP address, browser type and version, operating system, device type, referring URL, pages visited, and approximate location. This helps us understand how visitors use our Site and improve its performance.
(c) Cookie and similar technology data: We use cookies and similar technologies as described in Section 3. We do not collect personally identifiable information unless you voluntarily provide it (e.g. when contacting us).
3. Cookies & Similar Technologies
We use cookies for the following purposes:
Essential cookies: Required for the Site to function properly (e.g. remembering your cookie consent preferences). These cannot be disabled.
Analytics cookies: Help us understand how visitors use our Site (e.g. Google Analytics). These are only set if you consent via our cookie banner.
Preference cookies: Remember your choices, such as cookie preferences. You can manage your cookie preferences via our cookie banner at any time. For more details, see our cookie policy or contact us.
4. Google Consent Mode
We use Google Consent Mode v2 to ensure that analytics and advertising cookies are only set after you have given your consent. Before consent, Google tags operate in a limited, privacy-preserving state. This helps us comply with privacy regulations such as the UK GDPR and ePrivacy, and respect your choices.
You can change your consent preferences at any time via our cookie banner or by clearing your cookies. Withdrawing consent will stop future use of non-essential cookies but will not affect data already collected.
5. How We Use Your Information
We use your information to:
- Operate, maintain, and improve our website
- Respond to your enquiries and communications
- Understand how visitors use our Site (with your consent for analytics)
- Comply with legal obligations and protect our rights
- Detect and prevent fraud or misuse
- Personalise content where you have consented
We do not use your information for purposes incompatible with those described above without your consent.
6. Third Parties & External Links
When you click links to online casinos or other external sites, you leave our Site. We are not responsible for the privacy practices of third parties. Their privacy policies apply to any information you provide or that they collect. We encourage you to read the privacy policy of any site you visit.
We may use third-party analytics providers (e.g. Google Analytics) subject to your consent. These providers may collect and process data in accordance with their own policies. We require them to process data only for the purposes we specify and in accordance with applicable law.
We do not sell, rent, or trade your personal data to third parties for marketing purposes.
7. Data Retention
We retain your information only for as long as necessary for the purposes described in this policy, or as required by law. For example:
- Cookie consent preferences: until you change or clear them
- Contact form submissions: for as long as needed to respond and handle follow-up
- Analytics data: typically aggregated and anonymised; raw data may be retained according to our analytics provider's retention settings
- Server logs: for a limited period for security and troubleshooting
When we no longer need your data, we will securely delete or anonymise it.
8. Your Rights (UK GDPR)
Under UK data protection law, you have the following rights:
- Access: Request a copy of the personal data we hold about you
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data in certain circumstances
- Restriction: Request that we limit how we use your data
- Objection: Object to processing in certain circumstances
- Withdraw consent: Withdraw consent for consent-based processing at any time
To exercise these rights, contact us at contact@londonluckplay.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk) if you believe we have mishandled your data.
You can withdraw consent for non-essential cookies at any time via our cookie banner or your browser settings.
9. Security
We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, alteration, or misuse. These include secure hosting, encryption where appropriate, and access controls.
No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. You use our Site at your own risk.
10. Children
Our Site is not intended for anyone under 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will delete it.
11. International Transfers
Your data may be processed by service providers located outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions, to protect your data in accordance with UK law.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates when changes were last made. We will post significant changes on this page. Your continued use of the Site after changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.
13. Contact
For privacy enquiries, to exercise your rights, or for any questions about this policy, contact us at contact@londonluckplay.com. We aim to respond within 30 days.